Book For Marketing

How to Market Your Book For Profit - Six Tried and Tested Methods

One of the best ways to look at online book marketing is to think about creating relationships. This is an integral part of authoring books of any type and subsequently marketing them.

It is not really enough to be simply an expert writer.

Marketing of books whether online or otherwise is all about creating attention to them, to try and convince prospective readers to buy. But very simply, the basic truth about marketing a poorly written and edited eBook is that it can be seriously embarrassing, causing returns and refund requests.

So make sure that any book you decide to sell is firstly very well written and edited for spelling and grammar mistakes, etc. If you are going to market your book online you would be advised to use a well written, single page sales letter type of website, for either your own eBook or as an affiliate book marketer.

Books, whether Old Books or New Books of any type have the ability to make us happy, sadden us, heal us or create inspiration in our brains and they can transport us in our minds to new and intriguing places and other imaginary worlds, therefore the marketing of them should be done as perfectly as possible.

eBooks and printed books, whether Old Books or newly created books are basically "materials of experience and dreams," and as such you never know whether you'll be happy with a particular book until you've actually spent time reading it.

Only when you have invested a little of your time can you decide whether or not a book is for you and indeed whether to complete your travel to the very last page. This will always be so, no matter if the book you are reading is an old book, new book, fiction book, biography, educational book or indeed any other creative writing work.

Online book marketing works far easier and much better than traditional book marketing. For individuals that have the motivation, and driven ability to sell their book it can really work extremely well.

Regular Marketing of your book can help to increase its sales for a greatly extended periods, which is an established and well proven fact. Which leaves just the remaining question. Do you want to take the plunge and get your book produced & marketed in an innovative, cash generating way. so that you call attention to your book, and convince prospective readers to buy it?

It is definitely possible for you to make endless of recurring income from your book for many years to come by carrying out one or more of the following six methods.

1) Build a website page to establish an online presence, making your book available via a well written site.

2) Try to place your book for viewing in bookshops, libraries, supermarkets, garages, etc.

3) Advertise your book in local Newspapers.

4) Promote your book in Magazines that specialize in your chosen Niche Market.

5) Generate other spin off products from your book, then market those products as well.

6) Join and promote affiliate programmes in Niche Markets' that are closely associated to your book's subject.

As an example, if you write a book about keep fit training, you can obtain partnerships with a local gym or health centre, or even an International Training equipment manufacturer, to who'm you can offer an affiliate commission for marketing and selling your book.

In return you should be able to obtain an affiliate commission whenever their product is sold through a link in your book.

You should try to obtain partnerships with associations, organizations and businesses that are relevant to the subject market of your book and try to get those partnerships well known and established in the public domain.

Every time you add new chapters to and restructure your book, re market it to the public using the same methods that you used in your original book marketing strategies. Even before you write a single chapter, try to visualise a picture of your prospective target audience, and you will enjoy much more success in the promotion of your book.

Article Source: http://EzineArticles.com/2025272

How to Sell More Copies of Your Book - Simple Marketing Tip For Writers & Authors

Rich writers understand that writing a book is only the beginning, not an end in itself. They are often marketers first and writers second.

Marketing may sound like a dirty word especially to literary or academic writers. I understand that. I used to feel the same.

But let me ask you this. What's the point writing a book if you can't sell the darn thing?

If you really want to make a successful career as a writer, you can't afford to ignore marketing.

What I recommend - if you haven't done it already - is to think about 'joint ventures' to sell or promote your book. Don't be put off by the business jargon - this just means looking for other people who can help sell and publicize your book for you.

So, for example, if you've written a book about childcare, are there any professionals who could promote you to their list of clients? If you've written a book about dogs, are there online vets or dog schools who could promote your book to their customers?

Why would they do it, you might ask? Simple. If your book aligns with their service, they are adding value to their clients by telling them about you.

Now listen up - some businesses have 'lists' running into hundreds of thousands, sometimes millions. Most mainstream publishers on the other hand are happy if they sell five thousand books - this is considered a 'successful' print run!

Do it today. Right now. Write a list of 50 potential joint venture partners.

Feeling nervous or a little intimidated? Yes, we all do. Even with 20 years experience, I still get butterflies at times. But if your goals aren't making you even a little scared, you're probably not setting yourself big enough goals!

Breaking through that 'fear barrier' is what separates out bestselling authors and millionaire writers from the rest. Even if 40 business owners say 'no', and 10 say 'yes' this could make a massive difference to your book sales.

Is this book your passion? Does it make your heart sing? If so, can you afford not to take this step today. Try it - what have you got to lose?

Article Source: http://EzineArticles.com/2842712

Little Known Book Publishing Marketing Secrets

The long standing question in book publishing is how would a publishing house survive and continue printing alternative materials without a decent profit-margin? Realistically, some Christian book publishers do not sell enough books to even compensate the cost of production. Then again, a down trend in selling your books must fuel an inquiry on the different aspects of your publishing business such as the content of the books, the marketing of such books, and if the advertising strategies really reach the target market.

For publishers who want to make more money in order to print more spiritually enhancing and motivating books, read this list of little known book publishing secrets.

1. Create memorable content or your books and use this to market your book

All best-selling books have magic in their pages. Even the simplest books with only black ink and minimalist book cover designs could spark magic with the words in between pages. Always remember that a good book is never enough. It must be good enough for a person to read it over and over again and still feel satisfied every time. Emphasize this distinctive feature of the books your company publishes.

2. Check on your advertising scheme

As said earlier, a book with low readership is a cue to check on marketing and advertising schemes. Probably, people never read enough announcements about the book. Is it present in Christian bookstores? Does the commercial bookstore carry it in their religious books corner? If not, then have the publishers tried to negotiate with the bookstore? If you do not believe in the traditional way of marketing and advertising, then turn to social media. The internet is a medium which can be used to promote your products for free.

3. Create a subscription for your books

Subscription services often offer cheaper rates compared to regular priced printed materials. While this marketing strategy is common among regularly produced printed materials such as magazines (monthly, bi-monthly, quarterly), it is unlikely to find books that offer subscription rates. If your company publishes at least four books in a year, try offering subscription to your loyal readers and then show them how much they could save in a year. You can either do this or give the subscribers a free gift every year for the continuous subscription.

4. Try Multi-Level Marketing

Multi level marketing is the same with network marketing wherein people recruit other people to sell your products. It is a very effective way of selling books and other religious items because your customers will most likely be those of the same faith as you are. Therefore, Christians will be able to network with co-Christians and thus have a market for the printed materials that your publishing house offers.

These are just some of things that can be done in order to increase the marketability of Christian book and other related products. Combined with other marketing strategies and a very good book to sell, this will surely spell profits for the publishing house.

Article Source: http://EzineArticles.com/5685188

Using Books for Marketing

Following the recession, companies are working harder and harder to promote their products whilst spending reduced amounts on their advertising. UK producers of television programmes have recently been given permission to use product placement within their shows. This helps raise advertising revenue for the production, helping to ensure further series, whilst also raising awareness of the brands being promoted.

Of course, in the United States this has been the case for a long time, with marketing activities encompassing not only small screen shows but also big feature films. In the United Kingdom, such a thing is relatively new.

One possible channel of advertising you hear of far less is the humble book; those magical tales printed in hardback and paperback. Possibly this is because the regulations are more relaxed, or possibly investing companies are more reluctant to sponsor an unknown author. Whilst many new authors will be desperate to find a publisher for their hard work, I know of few established writers that would be as willing to sacrifice the integrity of their work to help sell a fizzy drink or similar. Or maybe this happens all the time and I've not yet noticed?

Everybody enjoys a good read and, as a child, I used to anticipate regular trips to the library to see what new delights would be in stock. A fan of both the science fiction and the fantasy genres I would look forward to devouring new tales of gleaming spaceships and intergalactic adventures, of exploring new worlds, gently guided by the author as he or she spun tales of daring do in three or four hundred pages of printed words. Sometimes these adventures would take place in distant places and far-off worlds; I would be transported into ancient times or into a future thousands of years from the present day. On other occasions, books regarding magic and sorcery would catch my eye; I would later dream of dragons and monsters, of creatures living just out of view, in the corner of my vision. I remember few instances of brand names appearing in these tales, although it did crop up from time to time. More commonly though I felt this was because the author was attempting to be contemporary rather than because they were trying to promote a brand or product.

So how can you turn this to your advantage? If you know an author or publisher then you may be in a position to whisper in the ear of someone who would be able to feature your product in their prose, but how many are likely to make your product the favourite thing their hero could possibly want to own? And whilst it may be easy to feature products in contemporary stories, what of those set in the far flung future, in distant worlds or far-off times?

One possible way of tapping in to the love people have for books is to print you logo on a bookmark and freely distribute this; such an item would serve useful for readers and would probably not be consigned to the trash until it has been used for a considerable period of time, when it starts to show its age.

Of course, if you do choose to sponsor a book, the level of placement may vary. Some authors may simply feature your product quite briefly whilst others will make this the main characters preferred item or supplier, something he or she will frequently visit or comment on. Some large companies have sponsored whole ranges of books and their name and advert appears on the cover, it all depends on your relationship with the author and publishing house, and how much money you would be willing to invest.

Opting instead for a promotional item that a reader may use will probably prove far cheaper and effective than having your product mentioned within the story. By doing this, your promotional gift may be used time and again and can appropriately be targeted to your local area. You could offer to supply such gifts free of charge to nearby bookshops and libraries; these venues would give them freely to their customers who would use them time and again soon becoming familiar with your brand and products.

Article Source: http://EzineArticles.com/6130311